• MARKETING AND SALES FOR COMPANIES

Business Strategy Consultant

We define the best way to market your products or services, deciding the channels, the commercial structure, the type of customers, the commercial offer and the prices and conditions of sale.

We recommend this service to all those companies oriented to:

  • B2B (Business to Business): Companies or professionals that offer their products or services to other companies.
  • Consumer products.
  • Industrial products.
  • Services.
  • Companies with or without commercial structure.

Planning & business organization

A correct commercial planning helps us to correctly establish the sales objectives as well as the methods and tools that we will use for their evaluation and constant control.

In SANTA FIBRA we will help you to:

  • Define business planning systems
  • Apply a correct organization of sales resources in terms of areas, structure, quantity, tasks and specialization.
  • Track business activity.

Thanks to this commercial planning, we can anticipate the distribution of budgets in the company and size our resources according to the needs.

CONTROL OF REMUNERATION OF RESOURCES TO COLLABORATORS

The control and compensation policies of sellers are the most effective tools for the correct commercial development of a company and to achieve a better structuring of the sales department.

In SANTA FIBRA we will help you define KPIs (key activity indicators) for monitoring the activity of sellers and to apply a remuneration policy aimed at obtaining wealth and maximum performance and satisfaction level of sales teams.

CRM IMPLEMENTATION

Each company needs, depending on the type of commercial activity it develops, a different management support, depending on the activity and quantity of vendors, the type of customers and the communication needs with the company’s ERP.

In SANTA FIBRA we will help you choose and implement the CRM that best suits your business strategy and the type of activity of your vendors. In part, the decision will be given by the type of commercial activity that your company develops and the commercial structure available.

STAFF PICK

We search and select the commercial profiles that best respond to the profile defined by your company. We are sales specialists and can provide you with candidates for the positions of:

  • Commercial address.
  • Sales manager.
  • Manager area.
  • Key Accounting
  • Commercial.

BRAND POSITIONING IN THE MARKET

In SANTA FIBRA we offer you the keys to get a product to sell more easily. We work all aspects of strategic and operational marketing to give value to a product, service or brand.

Through the brand positioning service, in SANTA FIBRA we will help you to redesign a product and build the image, packaging, price structure and the target market with the objective of effectively communicating everything your company or activity represents, with consistency, persistence and honesty.

You will often ask, how will my company make money? We will help you design a Marketing Plan that will help you define each line of business and establish fairer pricing policies by comparing the existing alternatives in the market.

GENERATION OF BUSINESS OPPORTUNITIES

In SANTA FIBRA we advise you on how to make your product or service offer known correctly, generating high levels of interest and getting, in a recurring manner, a drip of customers.

SALES ARGUMENTS

It is without a doubt the key document for the correct development of the commercial activity of your company. The sales argument will allow your commercial organization to obtain better sales closing and commercial follow-up results, thanks to a correct management of customer objections and a thorough knowledge of the company’s products and services.

CUSTOMER SATISFACTION AND LOYALTY

In SANTA FIBRA we develop protocols to obtain customer satisfaction levels, as well as the implementation of strategy programs to ensure their loyalty.

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