Santafibra
International Team Consulting

Marketing & sales for companies

We define the best way to market your products or services and organise your sales structure so that every resource performs at its best.

We support B2B, consumer, industrial and service companies, with or without a sales structure, in the design and execution of their marketing and sales strategy.

Commercial strategy consulting

We define the best way to market your products or services, deciding on channels, sales structure, customer types, commercial offer, prices and sales conditions. We recommend this service to companies focused on:

  • B2B (Business to Business): companies or professionals offering products or services to other companies.
  • Consumer products.
  • Industrial products.
  • Services.
  • Companies with or without a sales structure.

Sales planning and organisation

Proper sales planning helps to set sales targets as well as the methods and tools for their constant evaluation and control. At SANTA FIBRA we help you to:

  • Define sales planning systems.
  • Apply a correct organisation of sales resources in terms of territories, structure, headcount, tasks and specialisation.
  • Monitor commercial activity.

Thanks to this planning, you can forecast budget allocation and size your resources according to your needs.

Compensation control for sales teams

Sales control and compensation policies are the most effective tools for a company's commercial development and for a better structured sales department. We help you define KPIs (key activity indicators) to monitor sales activity and apply a compensation policy aimed at maximum performance and satisfaction of the sales teams.

CRM implementation

Each company needs a different management support depending on its commercial activity, the number of salespeople, the type of customers and the communication needs with the company's ERP. We help you choose and implement the CRM that best fits your commercial strategy and your sales team's activity.

Recruitment

We search for and select the sales profiles that best match the profile defined by your company. We are sales specialists and can provide candidates for the positions of:

  • Sales director.
  • Sales manager.
  • Area manager.
  • Key account manager.
  • Sales representative.

Brand positioning

We give you the keys to make a product sell more easily. We work on all aspects of strategic and operational marketing to add value to a product, service or brand: product redesign, image, packaging, pricing structure and target market, in order to effectively communicate everything your company represents, with consistency, persistence and honesty.

We help you design a Marketing Plan that defines each business line and sets fairer pricing policies by comparing the alternatives on the market.

Generating business opportunities

We advise you on how to properly present your product or service offer, generating high levels of interest and achieving a steady, recurring flow of customers.

Sales arguments

The sales pitch is the key document for the proper development of your commercial activity. It enables your sales organisation to achieve better closing and follow-up results, thanks to correct handling of customer objections and in-depth knowledge of the company's products and services.

Customer satisfaction and loyalty

We develop protocols to measure customer satisfaction levels and implement programmes and strategies to ensure customer loyalty.

Ready to take your company to new markets?

Tell us about your project and we will propose a tailor-made work plan.

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